by Jon Dale | Mar 31, 2016 | Sales
I bet you feel price pressure from your customers. And I bet you tell yourself things like “I want to deliver good value.” And I bit cash flow is a bit hard and you don’t make as much as you’d like for how much you work. How would you feel if you could charge a lot...
by Jon Dale | Mar 31, 2016 | Marketing, Sales
It sounds obvious and it sort of it is – if you charge more with bigger margins, there’s more left over at the end of the job or the end of the year. That’s pretty nice, right? And I know that right now you’re thinking “Very nice Jon, but it’s not that easy.”...
by Jon Dale | Mar 31, 2016 | Sales
A true story. Jim put his price up by considerable amount and no one even blinked. I’m trying to persuade you (of course) that you can put your price up and you won’t go broke. You can still win jobs and you won’t end up on the streets with not being able to pay out...
by Jon Dale | Mar 31, 2016 | Marketing
The point of this is that lifting your rates just on their own is fine. But really if you do the support work and the other work I’ll talk to you about, it supports the effort of lifting your rate. It makes it easier to justify a higher rate. Let me explain, if you’re...
by Jon Dale | Mar 21, 2016 | You
Sorry to bring you down with this, but this article in the Sydney Morning Herald shocked me and made me want to ask you to look out for each other. Read the full article here! It’s two men a week. Some of them are business owners like you or me whose business is...
