by Jon Dale | Apr 18, 2016 | Marketing
One of your most powerful forms of marketing is the fact that you are at a job site (or your boys are) doing work. The work you do and the people doing it are highly visible and they are right slap bang in the middle of your market. So decent signage is a simple and...
by Jon Dale | Apr 11, 2016 | Back Office
I’m thinking of those strange men who feed their girlfriends until they become so enormously fat. It’s probably so she can never leave him or something and if you don’t want a fat girlfriend or wife, I really think you should want fatter margins. All of you are in a...
by Jon Dale | Apr 11, 2016 | Back Office
It’s always good to get your money in sooner rather than later and we all know the truism that cash flow is king. So why is it that so many of us allow poor habits to slow down our cash flow? Are you scared of your customers calling you a capitalist pig or...
by Jon Dale | Apr 4, 2016 | Marketing
On a recent trip to Italy I had an interesting experience. I trust most of you have heard of or been to the lovely town of Rapallo in Italy. If not, you should (despite of what I am going to write in a minute) look it up. The place is only half an hour from Portofino...