by Jon Dale | Jan 22, 2018 | Marketing, You
Have you heard of the definition of insanity? Could you be mad? There’s an internet meme that goes around saying the definition of insanity is doing the same thing over and over and expecting a different result. I think it’s been attributed to Einstein and...
by Jon Dale | Jan 15, 2018 | Marketing, You
Putting your head down and getting on with it. Do you do that? Lots of people do. Lots of tradies do. I run a workshop and this comes up in those workshops. I asked this question, “Do you do that?” And I had a couple of wives go, “He does that Jon. He does that all...
by Jon Dale | Jan 4, 2018 | Marketing
‘Vanity’ marketing. Are you guilty of it? Now, before you go looking it up – that term is not a real thing out there in the world. I made up the terminology myself. But it has a ring of truth to it, right? ‘Vanity’ marketing is marketing you do that strokes your ego...