by Jon Dale | May 27, 2019 | You
Your Value – Stability This is another video in the series on ‘Knowing Your Value’. I’ve said it before, and I’ll say it again, ‘Customers don’t buy your price. They buy your value.’ It’s important that you articulate your value in...
by Jon Dale | May 13, 2019 | Back Office
I’m still on the topic of charging enough (I almost never am far away from it – because it’s so important). It’s hard to resist the downward price pressure if you’re not sure whether the pressure is fair or not. Maybe you’re too expensive. Maybe there’s something you...
