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Small Fish - Small Business Tips and the Latest News

A Worthless Business Guru

Being a person who began writing with blue ink and a nib, I wish to know, if you have a blog that is 106 words long, is it technically a Twitter?

Well now it is up to 145 words, so it must be a blog. Below is the juice.

I was recently asked how to spot a worthless business guru.

Nationality is a good start; they are likely to be Americans (there goes my visa application and creditability as a Post Modernist).

Also they will:

  1. Over promise and under deliverAvoid A Worthless Business Guru
  2. Are shameless self promoters, peddlers of snake oil in the best Side Show tradition
  3. All unqualified (you know from a place you go after High School), but have had success prior to selling success as a product
  4. They make IT up and believe IT like religion
  5. Claims are not subject to independent measurement or evaluation, and they are largely ignored by academia
  6. Claim if it does not work, something must be wrong with the customer

These are the six top things to watch out for when seeking support in growing your business. Avoid.

Now back to business coaching.

Seamus O'Brien
Small Fish Business Coaching Illawarra
www.smallfish.com.au



Comments      Make a Comment (1)

Jon Dale 09-Sep-2011 12:24 PM
Note to self - check that these characteristics don't apply to me. Over promise and under deliver.......check, I'm OK; shameless self promoter.........bugger, I do that; unqualified........I'm OK there; make it up.........only sometimes: Claims not verifiable.....no,
I don;t make them unless they are; blame the customer........only if it's their fault! Shit, maybe I'm one! Seamus, were you thinking of me?

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