Who Represents Your Business? Everyone
Marketing a small business can be tough and we all use as many techniques as we can to get our message out there. For a long time the big companies had their logo’s emblazoned on trucks and cars everywhere, but as it has become cheaper and more cost effective the name and phone number on the side of a car or truck has become the domain of SME’s.
A word of caution for those of you who use this form of marketing, you are now always a representative of your business and anyone who sees your car will see it as a respresentation of your business. So what does this mean? Road rage is not a good look for your business and neither is speeding or poor driver etiquette. We've all been on the receiving end of an unhappy driver letting us know their thoughts. When they have their business all over their car we immediately make a buying decision: I’m not doing business with that person. Likewise, peeling or poorly applied advertising does not create a good impression.
So if you are going to use this form of marketing be aware of the positives and negatives. Talk to your staff and make them aware of their responsibilites and remind them they are respresenting the business at all times. Review signage regularly and make sure it is appropriate and finally make sure contact details are up to date and accurate.
Nigel Hobbs
Small Fish Business Coaching Sydney
www.smallfish.com.au
Carl Dierschow 23-Nov-2011 04:31 AM
I've noticed precisely this effect. Since I have the same graphic on the back of my car, I've noticed that I behave differently because I'm no longer anonymous. But I certainly do see employees in company vehicles who behave quite badly. When you're just
an employee, not the company owner, you view your responsibility differently!
