Jon Dale

Founder of Small Fish & Business Coach

Few of us started in business so we could work long hours and miss out on having a personal life or a family life – yet often that’s what we do.

Although much of business coaching is about making more money (and quite right, too) Jon’s clients often find themselves reminded that their goals included things other than profit and wealth – our coaching programs need to remember this, too.

Jon has an honours degree in Chemistry but hasn’t used the chemistry part of it since – except for sometimes reading New Scientist and settling the odd dispute at parties.

He spent 15 years in the IT and Telecommunications industries working in various sales, account management and marketing roles and managing teams of sales professionals. He worked closely with IT solutions companies, often helping them to set up sales or marketing strategies that would drive revenue into their businesses. Latterly, he worked at Optus working with major corporate customers such as AMP and IBM before leaving to apply some of his commercial experience to small businesses – where he could see the results his efforts generated and where the results could be felt by actual people.

Jon believes his strengths are in the obvious sales and marketing areas but also in strategic thinking and people management. Jon is proud of his ability to stay focused on a desired outcome.

One of the strengths of Jon’s coaching is his ability to focus on the main game. Strong, capable business owners still avoid the jobs they don’t like and still allow themselves to veer away from an unappealing job – if their coach let’s them! We all avoid doing the things we don’t like, even if we know they are necessary, and we retreat into the things we do well or are comfortable with.

The coach’s job is to help you do those things you know you need to do but aren’t.

Click here to email Jon 

or call him on 0402 259 209.

Jon recently moved from Sydney’s Northern Beaches to Byron Bay and he plans to continue working with clients on the Northern Beaches and in NE NSW. He really means it when he says he uses the technology to help him.

He also services clients in the Tweed Valley and Gold Coast regions.

Sadly, Jon can’t surf.

Meet Your Business Coach

Having 4 children, Jon is a believer in finding the right balance between work and personal life. Few of us started in business so we could work long hours and miss out on having a personal life or a family life - yet often that's what we do... Read More

Head Office: 02 5612 9836
Jon Dale: 0402 259 209
Post Address: PO Box 1664 Byron Bay NSW 2481

Success Stories

Read what some of Jon's customers have to say about him and their experience with business coaching.