Small Business Tips

Is It Time To Start A New Aussie Xmas Tradition!?

We got some feedback from one of our readers who had saved this blog from last year in her inbox, so we thought we would share it again! We hope you enjoy it again, just as much as our other readers have! We would love to hear if you come up with different traditions this year!  Read More »

Is it time to start a new Aussie Christmas Tradition?

Is It Time For A New Aussie Christmas Tradition?One of my oldest friends now lives in America. I noticed this post on her Facebook page. I thought it was really interesting and considering that most of the people reading this are small business owners, I hope you will find it interesting too.

After you have read it, think about what pledge you will make to yourself this year? I have started the dreaded Christmas shopping – already I have handmade soaps and lotions from a local market where I got to ask how the product was made, what got the owners started and what they enjoyed about their business. I have also purchased hand made dresses for the little ladies in my life and am now looking for some wooden boys toys. Friends will get homemade biscuits (not made from my home…I have not yet mastered the oven) and a nice bottle of Aussie wine!

What will you do differently this year?

Christmas 2011 -- Birth of a New Tradition

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Starting A Business in Byron Bay

I was noodling around (as Mr Jon Dale calls it!) on Dynamic Business Builders the other day when I came across this interesting blog on business in Byron Bay. Byron Bay is of course the hometown of Small Fish Business Coaching and it is where the Fish meet to talk all things business (but mostly we just go to the pub).
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Business Tips From Your Mum

Remember all those annoying sayings your mother dished out when you were a kid? Well I am going to dish them out to you again with a business twist (of course!).

“If all of your friends jumped off a bridge, would you do it too?”

Just because your competitors are advertising on radio or discounting prices doesn’t mean you should do it. You need to do what is right for YOUR business and stop assuming everything your competitors are doing works for their business.

“Birds of a feather flock together”

Surround yourself with cheap suppliers, cheap marketing and cheap staff and your customers will assume you are ….cheap! (not in a “what a bargain” kind of way, in a “cheap equals nasty” kind of way).

“You made your bed, now you have to lie in it”

So you made a mistake? Admit it and move on. Don’t blame your customers, don’t blame your staff; it’s your business! Take the blame like a big kid and get over it!

Melanie Miller
Small Fish Business Coaching Gold Coast
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5 Tips Of Productivity

  1. If you are achieving nothing stop working! Get outside, head to a café, take a nap – do something to clear your mind. Sitting at your desk berating yourself for not achieving is a complete waste of (nap) time. 

  2. Be realistic about the amount of time tasks take to complete. If a task is more than two hours consider breaking it down into smaller chunks so you don’t feel bogged down by one massive job. 

  3. Take a lunch break. Working through lunch because you are too busy to stop is a crock! I guarantee that even a 15-minute lunch break will increase your productivity in the afternoon.

  4. Stop micromanaging – if you are constantly watching and questioning what everyone else is doing, stop! It is a waste of your time and does nothing for the productivity of the people around you. Plus it is just plain irritating… 

  5. Outsource the jobs you are crap at. Why waste hours trying to balance the accounts if a bookkeeper can do the job for you faster and more accurately. 

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Facebook Scheduling Tool

There is no doubt that social media is a valuable tool for growing most businesses. I personally will admit to being a bit of an addict. I like sharing my witty (or so I think) business snippets and musings. I also encourage my clients to use Facebook to communicate with their target market. Occasionally I do need to reel a couple of clients in from spending so much time that they forget why they are actually in business (to sell stuff!).

How are you at Facebook marketing? How much time do you spend? Do you find that you sign in to post a quick daily status update only to get sucked in to the deep dark depths? I don’t know how many times I have logged into update my status only to find myself reading some random blog on “African mutant bees” or “circus tricks you can perform at your desk” hours later. A five-minute job becomes a three-hour crap-read-a-thon that steals your day.

I was excited to see some good news from Facebook this week that will seriously limit my crap-a-thon time! You can now schedule your status updates. This means logging in a couple of times per week to schedule in your witty updates and to answer any questions, no need to log in every single day! It is also great for those who already know they don’t have enough time to update – now you can!

Natalie Alaimo’s video explaining how to use the new schedule function is right here!

Melanie Miller
Small Fish Business Coaching Gold Coast
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How Mobile Is Your Marketing?

Have you noticed that some websites now have a cool layout just for use on smart phones and tablets? Do you have the type of business that could benefit from a mobile friendly website? Have a think about it! Restaurants, cafes, bars, clubs, doctors, vets, mechanics, real estate agents…. I could go on all day. All of these types of businesses (and hundreds more) are services that should be search friendly on a mobile device. Here are some interesting facts on mobile websites:
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The Smell of Desperation Around Small Business Marketing

Phwooaaarr what is that smell? Oh, I know! It is the stench of desperation around a lot of Small Business marketing.
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The Difference Between Being "Reactive" and "Proactive"

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Are You "Road Blocking" Your Success in Business?

How many roadblocks do you have in your business? A roadblock is something that you use as an excuse as to why you are not getting the important stuff done. The important stuff is the money making stuff! That means getting on the phone to drum up sales or book appointments, or starting that big project that could help grow your business.
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