Small Business Tips

Why You Don't Need A Business Coach

There’s a lot of great resources out there – tools, webinars, classes, books, consultants … a huge industry of people who would like to help you succeed in business. Business Coaches are in that mix, of course, but I certainly wouldn’t recommend them to everyone.

The largest situation where you don’t want to invest in a coach is when your business is relatively stable and predictable, and you think you can keep it that way with the tools you have at hand. Coaching is primarily about helping you change, in a way which will help you get closer to achieving your goals. So if you’re achieving your goals, or they’re close enough that you have confidence in achieving them, then a business coach is probably an over-investment.

I find it fascinating, though, that the primary objection is the expense and investment of time. It’s interesting, because you’re pretty much ensured to recover both many times over. It’s kind of like maintaining your car: You can be pretty confident that keeping it operating well today – which will cost some time and money – will help you avoid bigger problems down the road.

We all make investments of time and money. A business coach should be among the list of assets that you evaluate, especially when you want to keep your leadership up with what’s needed in 2013. If YOU fall behind, your company will fall behind, and won’t meet its goals.

Look for the TIMING of this tool, the same as any other. When you see a growing gap between where you are and where you want to be, then a business coach will help you to fix that gap. Most likely, it will put you on a course which will help you to blast through barriers and become the true leader you wanted to be. Personally, and as a company.

Carl Dierschow
Small Fish Business Coaching Fort Collins
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