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Why You Don't Need A Business Coach

There’s a lot of great resources out there – tools, webinars, classes, books, consultants … a huge industry of people who would like to help you succeed in business. Business Coaches are in that mix, of course, but I certainly wouldn’t recommend them to everyone.

The largest situation where you don’t want to invest in a coach is when your business is relatively stable and predictable, and you think you can keep it that way with the tools you have at hand. Coaching is primarily about helping you change, in a way which will help you get closer to achieving your goals. So if you’re achieving your goals, or they’re close enough that you have confidence in achieving them, then a business coach is probably an over-investment.

I find it fascinating, though, that the primary objection is the expense and investment of time. It’s interesting, because you’re pretty much ensured to recover both many times over. It’s kind of like maintaining your car: You can be pretty confident that keeping it operating well today – which will cost some time and money – will help you avoid bigger problems down the road.

We all make investments of time and money. A business coach should be among the list of assets that you evaluate, especially when you want to keep your leadership up with what’s needed in 2013. If YOU fall behind, your company will fall behind, and won’t meet its goals.

Look for the TIMING of this tool, the same as any other. When you see a growing gap between where you are and where you want to be, then a business coach will help you to fix that gap. Most likely, it will put you on a course which will help you to blast through barriers and become the true leader you wanted to be. Personally, and as a company.

Carl Dierschow
Small Fish Business Coaching Fort Collins

The Power Of A System

People seem wary to put systems and processes in place. So I would like to ask you – how many squares are there in the picture to the right?

I asked my BNI this last week and got about 10 different answers. The reasons:

  • I didn’t say why I wanted to know, so they took a guess. So if they were my employees I would be tearing my hair out saying that they don’t do what I ask. If I had said that I needed to know exactly how many squares there were in order to quote for a prospective job then more care would have been taken I’m sure.

  • Secondly I didn’t tell them HOW to do it. I left it to them to find a way to come up with the answer. If I had asked them to find out how many squares are there using the formula 12+22+32+42 . Then I should have received the same answer from everyone. That is 30 

To build or improve productivity people need to know:

  • WHAT and WHY they are doing something and

  • HOW to do it

You as employers cannot assume that your employees know why they are doing something let alone how to do it. The how is the system. Unless you have one they will use their own and they may get the correct outcome but the next person who fills that role might get a completely different outcome. Remember

  • People can only ever perform up to their level of belief

  • People will always act for their reasons not yours and

  • At any given moment every person has the power to choose

Mariejan Bigby
Small Fish Business Coaching Toowoomba