There is no doubt that social media is a valuable tool for growing most businesses. I personally will admit to being a bit of an addict. I like sharing my witty (or so I think) business snippets and musings. I also encourage my clients to use Facebook to communicate with their target market. Occasionally I do need to reel a couple of clients in from spending so much time that they forget why they are actually in business (to sell stuff!).
How are you at Facebook marketing? How much time do you spend? Do you find that you sign in to post a quick daily status update only to get sucked in to the deep dark depths? I don’t know how many times I have logged into update my status only to find myself reading some random blog on “African mutant bees” or “circus tricks you can perform at your desk” hours later. A five-minute job becomes a three-hour crap-read-a-thon that steals your day.
I was excited to see some good news from Facebook this week that will seriously limit my crap-a-thon time! You can now schedule your status updates. This means logging in a couple of times per week to schedule in your witty updates and to answer any questions, no need to log in every single day! It is also great for those who already know they don’t have enough time to update – now you can!
Natalie Alaimo’s video explaining how to use the new schedule function is right here!
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We often talk about how do you make things easier and free up time to get things done. If you are going to achieve more you are going to need to delegate more as you can’t do everything yourself.
We are often relectant to do this: "no one does the job as well as me" is an often quoted statement. My answer to this is how well did you delegate? Delegate badly and instead of improving your day, your frustrations reach on all time high. Delegate well and you will start to see genuine progress.
The difference between these two contrasting scenarios comes down to one thing. How clearly did you explain the delegated task? Each time you delegate a task, understand that that the task must be clear before it can be succesfully completed.
Connections. How does this relate to what I do?
List of steps. What do I do know now?
Expectations. How will I know when I’ve succeeded?
Ability. What support will I have?
Return. How will the company benefit from my efforts?
If you put these simple steps into place, your delegation will be succesful, freeing up time to get other things done.
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