We all know that social media in business is something that most have started to use to promote their services and to get a wide presence on the Internet. And of course, just as we are getting used to all the tweets and posts, deciding what is even going to make people read what you've written, Google throws another social flare into the mix - Google +.
You've probably heard all the fuss about Google + for business pages. If you happen to be one of the early adopters who have jumped on board with this, great!
We’ve been working on Google + for business pages for Small Fish and quite frankly, we are enjoying it. Maybe it's because it is a fresh clean slate. Maybe it's because not that many people are using it yet and we like being one of the early ones in. Or maybe it’s because we know that Google rules the web and that frankly, if you want your business to move up in the ranks, you should probably bow down to the Google gods and do whatever they tell you. It’s not like it is going to hurt... it's only giving your business more exposure!
We're not pretending we are experts yet, but we're going to figure it out, learning as we go. If you think this is interesting and useful, go to Google + and we will include you in our circles so we can share some interesting tips and information with you as we learn. We think you should definitely jump on board.
Stay tuned for more posts to come as you come on the journey with us into exploring how to make Google + work for your business. We will be working hard on our page, so why not learn with us?
Next week I'll share our first Google+ training workshop. (I have to finish writing it first).
Marketing for Small Fish Business Coaching
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Marketing a small business can be tough and we all use as many techniques as we can to get our message out there. For a long time the big companies had their logo’s emblazoned on trucks and cars everywhere, but as it has become cheaper and more cost effective the name and phone number on the side of a car or truck has become the domain of SME’s.
A word of caution for those of you who use this form of marketing, you are now always a representative of your business and anyone who sees your car will see it as a respresentation of your business. So what does this mean? Road rage is not a good look for your business and neither is speeding or poor driver etiquette. We've all been on the receiving end of an unhappy driver letting us know their thoughts. When they have their business all over their car we immediately make a buying decision: I’m not doing business with that person. Likewise, peeling or poorly applied advertising does not create a good impression.
So if you are going to use this form of marketing be aware of the positives and negatives. Talk to your staff and make them aware of their responsibilites and remind them they are respresenting the business at all times. Review signage regularly and make sure it is appropriate and finally make sure contact details are up to date and accurate.
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The Washington Post's Mensa Invitational once again invited readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.
Here are the winners:
1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period of time.
2. Ignoranus: A person who's both stupid and an asshole.
3. Intaxication: Euphoria at getting a tax refund, which lasts until you realize it was your money to start with.
4. Reintarnation: Coming back to life as a hillbilly.
5. Bozone ( n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.
6. Foreploy: Any misrepresentation about yourself for the purpose of getting laid.
7. Giraffiti: Vandalism spray-painted very, very high
8. Sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.
9. Inoculatte: To take coffee intravenously when you are running late.
10. Osteopornosis: A degenerate disease. (This one got extra credit.)
11. Karmageddon: It's like, when everybody is sending off all these really bad vibes, right? And then, like, the Earth explodes and it's like, a serious bummer.
12. Decafalon (n.): The grueling event of getting through the day consuming only things that are good for you.
13. Glibido: All talk and no action.
14. Dopeler Effect: The tendency of stupid ideas to seem smarter when they come at you rapidly.
15. Arachnoleptic Fit (n.): The frantic dance performed just after you've accidentally walked through a spider web.
16. Beelzebug (n.): Satan in the form of a mosquito, that gets into your bedroom at three in the morning and cannot be cast out.
17. Caterpallor ( n.): The color you turn after finding half a worm in the fruit you're eating.
The Washington Post has also published the winning submissions to its yearly contest, in which readers are asked to supply alternate meanings for common words.
And the winners are:
1. Coffee, n. The person upon whom one coughs.
2. Flabbergasted, adj. Appalled by discovering how much weight one has gained.
3. Abdicate, v. To give up all hope of ever having a flat stomach.
4. Esplanade, v. To attempt an explanation while drunk.
5. Willy-nilly, adj. Impotent.
6. Negligent, adj. Absentmindedly answering the door when wearing only a nightgown.
7. Lymph, v. To walk with a lisp.
8. Gargoyle, n. Olive-flavored mouthwash.
9. Flatulence, n. Emergency vehicle that picks up someone who has been run over by a steamroller.
10. Balderdash, n. A rapidly receding hairline.
11. Testicle, n. A humorous question on an exam.
12. Rectitude, n. The formal, dignified bearing adopted by proctologists.
13. Pokemon, n. A Rastafarian proctologist.
14. Oyster, n. A person who sprinkles his conversation with Yiddishisms.
15. Frisbeetarianism, n. The belief that, after death, the soul flies up onto the roof and gets stuck there.
16. Circumvent, n. An opening in the front of boxer shorts worn by Jewish men
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For those who have newsletters, blogs and regularly updated websites that need new content, I am sure you can relate to the challenge of finding things to write about each day, week, month or year!
Myself, I find I go in bursts of excitement (like lots of things I do). I do none for a long time, then go BANG and write a few to stockpile. We are lucky at Small Fish in that we all share the load in submissions to this awesome weekly newsletter- partly so we don’t bore you with Jon writing every week, but more so to expose all of us regularly.
I’m in one of those BANG moments right now, and turned to my friend GOOGLE to get some inspiration on blog topics. I found one suggestion that said to make a list of how your industry compares to day to day things or to other industries. Read More »
In the current climate, consumers are becoming more and more skeptical. They have heard all the claims from the snake oil salesmen and they no longer buy it, it is too easy to go online and check out the deals and see what is real and what isn’t. Therefore the customer needs more convincing than ever, before they will give you the most important element of every sale – trust.
One of the tools we must use in order to establish trust is the testimonial. When it comes to selling our goods and services, there are two powerful reasons why we should all use testimonials at every opportunity.
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I was reading an article recently saying that 1 in 4 small business employees globally feel depressed and uninspired by their bosses. Read further at Perth now.
It can be costly to believe or have a mindset that giving more money or a pay rise to your team members equals happy employees.
Believing this is costing you valuable time, revenue, employees... Cash will always be a major factor in motivating people and a solid plan is critical to attracting and keeping key personnel. But the key is that additional cash is not always the only answer, and in many cases not even the best answer.
I have compiled some quick suggestions. Let's look at 7 non-monetary motivation tips that can be implemented today...
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Being a small business owner means that you have to wear many different hats. You are not only the owner, but the marketing manager, IT specialist, book keeper and workplace trainer etc.
The success of your business depends on your ability to wear all the multiple hats needed to keep the wheels of your business turning. At times, the dizzying pace needed can turn even the most capable person into an overwhelmed manager wearing too many hats. As such you need a plan and you need to work that plan. Some simple pointers are: Read More »