Just as Aussie Home Loans and Wizard changed the way we borrowed money to buy houses (and kept the banks slightly more honest than they used to be) now the world of foreign exchange is a target. Jon works with Atlas Currency Exchange in Byron Bay. They can help you save money on international money transfers - check out their bold claim and enjoy the passion in Kylie's writing. She studied journalism at uni and you can tell. Might ask her to write more stuff for us. Read More »
New to business? Don’t lose your nerve!
I have been helping out one of my best friends with her new business venture in the UK. It is exciting, a bit out of the box and loaded with potential. We had a long chat via Skype about a job offer she had received. It was essentially what her business offered but she would be committed full time for at least six months. The question – what should she do? Read More »
Seth's blog (you know I love him) on Horizontal Marketing. This is a frightening idea for those of us who are trying to market our product or service. We're trying our hardest to get people to pay attention and yet, increasingly, our market is ignoring that stuff and making its choice based on hearsay. Shit, we'd better be good!
Back to basics, then - make something amazing or inspiring, or with genuine value instead of the average crap that's mostly out there, keep telling people (some of them will pay attention) and trust that word will get out. Feels wrong doesn't it? We should be doing something to drive our customers to consider us, surely (that's how I feel). Like Seth says we can't control what the market does with our product and we can't ignore that the market will do what it wants with us, irrespective of what we spend.
But can we just sit back and wait. I'm not so sure that's what he means or that I can do it either.
What do you do about marketing? I want to see your comments below!
Small Fish Business Coaching Byron Bay
www.smallfish.com.au Read More »