How Mobile Is Your Marketing?
Have you noticed that some websites now have a cool layout just for use on smart phones and tablets? Do you have the type of business that could benefit from a mobile friendly website? Have a think about it! Restaurants, cafes, bars, clubs, doctors, vets, mechanics, real estate agents…. I could go on all day. All of these types of businesses (and hundreds more) are services that should be search friendly on a mobile device. Here are some interesting facts on mobile websites:
One third of the world’s population use mobile devise to perform internet searches
It is expected that there will be 520 million location based searches performed on mobile devices around the worlds in 2012
One half of internet searches for local products and services are performed from mobile devices
Google Analytics has added mobile metrics so you can now see who is searching for your business on a mobile device
Not convinced? Check out these examples on www.GCWeb.com.au’s website. Take note of the bottom of the mobile websites where you literally click once to call or click once to see their location on a map – how easy is it for your potential customers to call you using a mobile device from your website? Would potential customers have the patience to click through to find your contact details or would they just move on to the next mobile website that does offer ease of use?
Leesa Kennedy from www.GCWeb.com.au says that a lot of businesses think the addition of a mobile website will change the layout of their current website or require a huge input of cash. It’s not true, your website will remain exactly the same when viewed from non-mobile devices and mobile websites start from a couple of hundred bucks!
Check out GCWeb’s cool mobile emulator to see what your website looks like on a mobile device -
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The Smell of Desperation Around Small Business Marketing
Phwooaaarr what is that smell? Oh, I know! It is the stench of desperation around a lot of Small Business marketing.
Businesses that don’t have a stable, consistent and well thought out marketing strategy often fall into the trap of desperation marketing. It is highly reactive and often based on a lack of “kerching” at the cash register. We have all experienced it; your inbox fills up with special offers and enticements to spend our cash and to spend it today. I personally love businesses throwing me sweet deals on a regular basis but my business brain says… “This is bad, very bad."
Want to avoid being stinky? Plan ahead! Understand your marketing goals, plan timelines (based around seasonal shifts) and know your conversion rates in regards to your advertising. Invest time in planning to avoid having to throw out quick tricks or lures to win business. If you keep throwing them out there it will only be a matter of time until your customer base no longer wants to purchase anything you offer without some type of enticement. This is not good for your business and is definitely not good for your bottom line.
Want to read my thoughts on why you shouldn’t discount? Click here
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Conflict in Business
We all hopefully go into business with the intent for bigger and better things, or for financial riches or the lifestyle working for yourself is meant to bring i.e being accountable to self. This is all good in theory but what happens when a point of conflict comes into play?
Conflict can come from numerous fronts- from home, from your business partner or from clients; but from my experience the biggest issue and the one with the most potential for damage or destruction to a business is from business partners disagreeing.
This can become a cancer for the business if not eradicated.
So why is there conflict?
- Differing personalities?
- Differing opinions on the direction of the business?
- Power struggles?
- Lack of defined roles?
- Imbalance of workloads and ‘fairness’?
- Inequality in remuneration or benefits?
So what do you do? One approach is to understand how it is you deal with conflict in the first place, as we all deal with it differently. One great model is the TKI Model, or the ‘Thomas- Kilmann Instrument tool.' This identifies where you sit in the 5 various conflict management styles by the use of a simple survey to rank your status. The ranges are shown in the diagram below.
These styles show the varying degrees of assertiveness and cooperativeness we use as our ‘default’ style and how one or more may dominate our style. Like a lot of these tools, the TKI model doesn’t state there is any one best way, but rather it allows an understanding of the dominant areas and allows for methods as to how to perhaps modify your approach to various situations.
If you find yourself in a level of conflict, one starting point is to complete such a tool to see your style and learn tactics to modify or to deal with people with competing styles. Another strategy is to seek an independent third party mediator (maybe a coach?) or a professional counsellor? The main key is to not allow business conflict to destroy the goals you are attempting to achieve. Get in early and focus on a resolution to solve and work together for the vision of the business. There are never any winners in a war, so don’t let your place of business become one!
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Some Thing Bosses Never Tell Employees
Jon liked this article because he's a business owner and he worries about everything. He thinks he agrees with every single one of the points in it.
Do you? Post your comments below!
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