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Small Fish - Small Business Tips and the Latest News

Starting A Business in Byron Bay

I was noodling around (as Mr Jon Dale calls it!) on Dynamic Business Builders the other day when I came across this interesting blog on business in Byron Bay. Byron Bay is of course the hometown of Small Fish Business Coaching and it is where the Fish meet to talk all things business (but mostly we just go to the pub).

The article talks about why Byron is a great place to start a business. I know I feel “inspired” after a trip to Byron to recharge the batteries. What do you think?

Melanie Miller
Small Fish Business Coaching Gold Coast
www.smallfish.com.au



Defining The Second Part Of Your Strategy

If your business has had an amazing first half year or a great quarter of results and profits- congratulations!

You may be patting yourself on the back, reflecting on how great that marketing campaign worked, or how the new product launch went so flawlessly, as you should do.

With this in mind it is important as to what you do next for the coming months in your business, as you have a few choices.

  • You may rest on your results and assume all will continue to flow in as it has

  • You may review or enhance the campaign with some tweaks

  • You may major reviews and new strategies

The most important process to do is to use this a time to re-focus and ‘start again’. This may sound a bit strange, but consider the great results as the first set of a tennis match. You have blitzed the competition and beaten them 6-0 and have the momentum, but then there is the post set break. It is during this, and during the game itself that your competitor has been watching what you have done, seen how you did it and made plans for how they will beat you in the second set.

You need to recognise what has been a great victory for sure, but your same strategy and approach you have just used will no longer apply, you need to revise it and make it stronger to start the second set again and play better. Failing to do this may result in you losing the next set, and longer term the game, all due to complacency.

So what are you going to do to tackle the second set and beyond?

And obviously like all sports, if you need a coach to help you with the second set strategy, then I’m sure I could recommend one!

Good luck….

Tony Ozanne
Small Fish Business Coaching Canberra
www.smallfish.com.au



"You're Screwed" - Melanie Miller's Latest Business Book

Our Gold Coast Business Coach Melanie Miller has finally released her first published book!

If you've been reading our newsletters, then you probably have an idea of how Melanie writes, and if you haven't been checking out her blog posts, then you are missing out! 

Aimed mostly at women, Melanie brings us the ultimate 'How Not To Guide' for women in business. Why do you need it? So you don't make the same mistakes!

You can order a PDF version, or a hard copy, and a Kindle version is coming soon. So many options to choose from, why wouldn't you order one!?

Order one here!!



Business Tips From Your Mum

Remember all those annoying sayings your mother dished out when you were a kid? Well I am going to dish them out to you again with a business twist (of course!).

“If all of your friends jumped off a bridge, would you do it too?”

Just because your competitors are advertising on radio or discounting prices doesn’t mean you should do it. You need to do what is right for YOUR business and stop assuming everything your competitors are doing works for their business.

“Birds of a feather flock together”

Surround yourself with cheap suppliers, cheap marketing and cheap staff and your customers will assume you are ….cheap! (not in a “what a bargain” kind of way, in a “cheap equals nasty” kind of way).

“You made your bed, now you have to lie in it”

So you made a mistake? Admit it and move on. Don’t blame your customers, don’t blame your staff; it’s your business! Take the blame like a big kid and get over it!

Melanie Miller
Small Fish Business Coaching Gold Coast
www.smallfish.com.au



5 Tips Of Productivity

  1. If you are achieving nothing stop working! Get outside, head to a café, take a nap – do something to clear your mind. Sitting at your desk berating yourself for not achieving is a complete waste of (nap) time. 

  2. Be realistic about the amount of time tasks take to complete. If a task is more than two hours consider breaking it down into smaller chunks so you don’t feel bogged down by one massive job. 

  3. Take a lunch break. Working through lunch because you are too busy to stop is a crock! I guarantee that even a 15-minute lunch break will increase your productivity in the afternoon.

  4. Stop micromanaging – if you are constantly watching and questioning what everyone else is doing, stop! It is a waste of your time and does nothing for the productivity of the people around you. Plus it is just plain irritating… 

  5. Outsource the jobs you are crap at. Why waste hours trying to balance the accounts if a bookkeeper can do the job for you faster and more accurately. 


Melanie Miller
Small Fish Business Coaching Gold Coast
www.smallfish.com.au



The Power Of A System

People seem wary to put systems and processes in place. So I would like to ask you – how many squares are there in the picture to the right?

I asked my BNI this last week and got about 10 different answers. The reasons:

  • I didn’t say why I wanted to know, so they took a guess. So if they were my employees I would be tearing my hair out saying that they don’t do what I ask. If I had said that I needed to know exactly how many squares there were in order to quote for a prospective job then more care would have been taken I’m sure.

  • Secondly I didn’t tell them HOW to do it. I left it to them to find a way to come up with the answer. If I had asked them to find out how many squares are there using the formula 12+22+32+42 . Then I should have received the same answer from everyone. That is 30 

To build or improve productivity people need to know:

  • WHAT and WHY they are doing something and

  • HOW to do it

You as employers cannot assume that your employees know why they are doing something let alone how to do it. The how is the system. Unless you have one they will use their own and they may get the correct outcome but the next person who fills that role might get a completely different outcome. Remember

  • People can only ever perform up to their level of belief

  • People will always act for their reasons not yours and

  • At any given moment every person has the power to choose


Mariejan Bigby
Small Fish Business Coaching Toowoomba
www.smallfish.com.au



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