by Jon Dale | Jun 5, 2014 | Back Office, Marketing
How did you go with your F*%k Up Repair Strategy? If you didn’t do it, you’d better do it now. There’s this little thing in business psychology called ‘top-of-mind-awareness’. Basically, when you’re top-of-mind to your customers, you are the first person they think of...
by Jon Dale | Jun 5, 2014 | Marketing, Sales
Seth Godin talks about price and how “it’s too expensive” usually really means “it’s not worth it.” What does, “it’s too expensive,” mean? Sometimes it means, “there isn’t enough money to pay for...
