by Jon Dale | Jul 27, 2020 | Marketing
If you’ve been watching, you might remember that Jon’s Journey is where I use my experiences of being a customer of tradies to see what we learn from those experiences. Today, I want to say something a bit reassuring. I want to say that most of your...
by Jon Dale | Jul 21, 2020 | Marketing
Feast and Famine – A warning A builder I work with had a quiet patch earlier this year not caused by COVID-19, either. His business fell into a hole for about six months and it wasn’t very comfortable for him. He’s got work starting now but he won...
by Jon Dale | Jul 9, 2020 | Marketing
I talked with Stephanie of Tradies Get Online about price resistance. When people tell you’re too expensive, you shouldn’t give in. You need to stick to your guns. Two important things you should do – marketing and sales. I’m explaining it in the...