Case Studies
Matt & Tony Jones
TRJ and Sons Construction
$2.5M
Revenue in year one
6.5%
Net profit after pay rises
$200K
Cash pulled out for investment
They started with carpenters cleaning the shed. No work, no pipeline, no profit. Within a year they had $2.5 million in revenue, had given themselves pay rises, and pulled $200,000 out of the business. The problem wasn't effort — it was that their estimating was wrong and nobody knew it.
“They told me they were making 20% margin on every job. But they had no system to verify it. We pulled a quote and matched it against the invoices. The estimator had allowed $750 for rubbish removal. The actual skip invoices came to nearly $2,000. That gap, multiplied across every job, explained everything.”
Isaac Horneman
Kalinda Constructions
$150K
in 12 months · team grew from 3 to 7+
Isaac knew his pricing was off but felt pressure to stay cheap. The gap turned out to be $10–$15 per hour, on every job. He put rates up and got almost no pushback. Payroll that used to eat his evenings now takes two button clicks.
Chris King
Chris King Constructions
15–18%
up from $1.6M · tracking toward $3M target
Chris arrived overwhelmed and reactive — a carpenter turned builder with no business training and no systems. He pushed through the resistance, built architect relationships, learned to say no to the wrong work, and paid himself a proper salary for the first time.
Craig Clark
Clark Building Services
20%
won jobs as the most expensive quote
Craig was taking every job that came in, quoting everything, charging too little. He niched down to architecturally designed homes at $500k+, built a proper proposal process, and started winning work at margins he'd never charged before.
Barry Szulc
BASC Services
20–25%
4-day week · team of 4 + VA
27 years in the trade and Barry was still doing everything himself. Once the pricing, tracking, and hiring systems were in place, he stepped off the tools, built a team, and got his time back.
Does any of this sound familiar?
Busy but the money's not showing up. On the tools when you should be running the business. Not sure where the profit went. That's where we start — a 10-minute call, no pressure.