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Toolbox Tips

Short videos that help you begin making changes in your business and let you get a feel for what you'll be working on in the Tradies Toolbox Coaching Program.

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Tradies are all poor. Or are they?

Written by: Jon Dale | @smallfishcoach I enjoyed these two articles about Tradies. In the first (read the whole thing here). Sam de Brito comments on the divide between the very rich in the eastern suburbs of Sydney and the tradesmen who work on their homes. He calls them high net...

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Trades Business Marketing Continued (Part 2 – to Consumers for Projects)

Written by: Jon Dale | @smallfishcoach Last week I wrote briefly about Find Me marketing for trades who are called in by punters to fix stuff or do minor jobs. Today I’m thinking about people who want a project done for them and how marketing for this kind of work is...

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Trades Business Marketing Continued (Part 1 – to Consumers)

Written by: Jon Dale | @smallfishcoach Trades business marketing is specific and should be directed towards making your business be the one people find when they go looking for a trade. People look for a tradie in a few ways – asking other people (referrals); looking in directories (Yellow Pages, True...

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tradie versus business coach

Tradie Marketing vs Business Coach Marketing

Written by: Jon Dale | @smallfishcoach You’re a tradie, I’m a business coach. We do our marketing differently. I do what’s called content marketing and relationship marketing – I give up some of my knowledge and strategies to you so you can see that I know some useful things and build...

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Are you in the cloud?

Are you in the Cloud yet?

Written by: Jon Dale | @smallfishcoach I apologise in advance for my enthusiasm with the cloud. If you don’t know what I’m talking about, don’t worry, I’ll probably talk about it a lot over the new few months so, if you don’t unsubscribe, you’ll learn as much as you want to....

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Offsite Prefabrication – should you be doing it?

Written by: Jon Dale | @smallfishcoach The Australian construction industry is worth $150 Billion per year. It’s 10% of GDP and a big part of our economy. Prefabrication – not just of homes but of all sorts of different parts of buildings, is only worth 3% of that but it’s forecast...

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September 14th & 15th, 2019
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