What Does Your Company Stand For?

This is a great article and extremely relevant to all sizes of business. The truth remains that business values, and in turn business culture, comes from what is seen to be acceptable by the people that you answer to. If, as a leader of people, you can not show the resolve to demonstrate your values in everything that you do, they become nothing more than a marketing exercise.

To read the full article that was in the Sydney Morning Herald that Dean Atkins is commenting on, click here.

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