I spent an hour with Matt Jones from Tradie Web Guys – a trade-specific digital marketing agency. We talked about how you should be doing your digital marketing, what you should be doing and what is not a good way to spend your money.
I give fairly specific advice. His is slightly different, but not very.
We explored the differences and wondered if I would change my mind or not.
Specifically, we talked about the value in investing in a Customer Relationship Management database (a CRM) and using it to communicate with your customers, in particular, but not only, by email and automation.
I’ve been saying, “NO, it’s not worth it for trades. Your money is better spent elsewhere”, Matt disagrees.
Do I change my mind?