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Toolbox Tips


Short videos that help you begin making changes in your business and let you get a feel for what you'll be working on in the Tradies Toolbox Coaching Program.

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lying

How To Tell If Your Customers Are Lying


https://www.smallfish.com.au/customers-tell-lies-series/

I wrote two short videos commenting on how your customers tell lies. Sometimes they tell bare-faced lies and sometimes they tell little white lies. Sometimes to trick you into giving them a better price and sometimes to save embarrassment (for you or for them). It’s good to remind yourself that not...

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stability

Know Your Value As A Trades Business – How To Achieve Stability


https://www.smallfish.com.au/achieve-stability-trades-business/

Click on the video to watch it (Runtime 8 minutes). Click here to book a 10-minute chat with Jon. If you’d rather read the transcript it’s here below. Your Value – Stability This is another video in the series on ‘Knowing Your Value’. I’ve said it before, and I’ll say it...

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employee-cost

Here’s what your employees really cost you


https://www.smallfish.com.au/find-out-employee-cost/

I’m still on the topic of charging enough (I almost never am far away from it – because it’s so important). It’s hard to resist the downward price pressure if you’re not sure whether the pressure is fair or not. Maybe you’re too expensive. Maybe there’s something you don’t know or...

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know-your-value

Know Your Value Series


https://www.smallfish.com.au/know-your-value-series/

It’s important that you charge enough money so you make profit on your jobs – enough to pay everybody (including you), cover the overheads of your business and leave some left for contingency and profit. Charging enough (not too much, don’t get me wrong – this is not about being greedy,...

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target-market

Tradies – Who Is Your Target Market?


https://www.smallfish.com.au/target-market-for-tradies/

Click on the video to watch it (Runtime 10 minutes and 40 seconds). Click here to book a 10-minute chat with Jon. If you’d rather read the transcript it’s here below. Target market for trades businesses. Who’s your target market? Knowing who your target market is important, isn’t it? You need...

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time-wasters

Trades Business Hack: How To Deal With Time Wasters (AKA Bad Customers)


https://www.smallfish.com.au/time-wasters/

Click on the video to watch it (Runtime 11 minutes and 20 seconds). Click here to book a 10-minute chat with Jon. If you’d rather read the transcript it’s here below. How to avoid time wasters (aka bad customers). I’ve made this Toolbox Tip for Sarah in response to a question she...

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