I’ve been creating content lately about marketing and sales and how it’s quieter than it was, but I want to clarify my position on this. The construction industry—building, renovations, and all the related trades—has been busy since the COVID stimulus came...
Do you want to know how to do business properly? That’s profitable, without too much stress and too much work and with people in their jobs doing a good job and liking it. You’re a tradie or a builder. You run a business. You’ve started growing and you have a...
There’s tension around price, isn’t there? Always. You need to charge enough to cover your business costs and risks and make a profit or why would you bother owning and running your own business? But there’s downward pressure on you, from all around. From the...
Jon: I bought myself a new car because how I present myself is very important. People make snap judgements about you based on how you present. If I drive up to someone’s business in a s#!tty old car, they’re not going to think I’m a good business coach, are they? ...
There’s a narrative that is apparent in everything that tells us that our competitors are the enemy. You’re all out there competing for the limited business on offer – like seagulls fighting over some chips. It’s a dog-eat-dog world. That’s the story,...
Obviously, I think it’s a useful metaphor. And funny, which I like. It’s a metaphor for Relationship Marketing which you should be investing in hard (get it?) If you do business with other businesses, Business-to-Business marketing, it’s sometimes...
