When someone says “Your quote was more expensive” This is prompted the other day by a Facebook post in a Carpenter’s Talk Group by someone who’d lost out on a job to someone cheaper. And he was concerned. He thought he priced his job fairly, and he...
What to do if you’re quiet – should you have a side hustle? This really happened to me. We pulled into our driveway just the other day and there’s a guy fishing in our recycling bin, pulling out bottles and cans and putting them into milk crates. Of...
Language Matters, Tradie Think about your language. In case, you haven’t figured it out already, I’m English and I’ve lived in Australia for a number of years. And I’m not a massive fan of Vegemite. I prefer the delights of Marmite, the spread I...
Calling people and closing deals – it’s your job! I have two situations recently about coaching clients of mine who have said something like, “I’m not sure I’m going to get a deal and I’m not sure what to do about it. I’d like to...
Target market for trades businesses. Who’s your target market? Knowing who your target market is important, isn’t it? You need to know so you decide where to spend your marketing money because you can’t spend it everywhere and you can’t appeal...
Today’s topic is: ‘Traditional Marketing and Marketing I Don’t Think You Should Be Doing Anymore.’ This came today… a phone book. I didn’t even know they still happened. My daughter just came home from school and said, “What’s That?” Well, we had a look, it was quite...
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