There’s tension around price, isn’t there? Always. You need to charge enough to cover your business costs and risks and make a profit or why would you bother owning and running your own business? But there’s downward pressure on you, from all around. From the...
Jon: I bought myself a new car because how I present myself is very important. People make snap judgements about you based on how you present. If I drive up to someone’s business in a s#!tty old car, they’re not going to think I’m a good business coach, are they? ...
There’s a narrative that is apparent in everything that tells us that our competitors are the enemy. You’re all out there competing for the limited business on offer – like seagulls fighting over some chips. It’s a dog-eat-dog world. That’s the story,...
Obviously, I think it’s a useful metaphor. And funny, which I like. It’s a metaphor for Relationship Marketing which you should be investing in hard (get it?) If you do business with other businesses, Business-to-Business marketing, it’s sometimes...
I do, I’m a wanker. I don’t like Vegemite very much, I grew up on Marmite and I get it flown in from the UK. I order it on eBay and it ships via airmail. Do you see what I did there? ‘Get it flown in’ sounds fancy, like some rich expat in an...
Do you give one? You have to for some things. Consumer law says, “What you sell has to be fit for purpose, and do what it’s meant to do, and be free of defects”. Guarantee and warranty are not the same. So you have to warranty that by law. In New...
