by Jon Dale | Feb 12, 2024 | Marketing, Sales
Do you give one? You have to for some things. Consumer law says, “What you sell has to be fit for purpose, and do what it’s meant to do, and be free of defects”. Guarantee and warranty are not the same. So you have to warranty that by law. In New...
by Venus Dela Salde | Jan 29, 2024 | Back Office, Marketing, Operations, You, Your Team
This is an interesting question, isn’t it? I’m sure you’re pretty busy, but are you spending your time on the right work? Where is the right work? I know I’ve talked about this journey of a trades business’s growth before but...
by Venus Dela Salde | Dec 18, 2023 | Marketing
I just wrote a video about Comparison being the Thief of Joy (watch it here) which was about the unreliability of looking at someone else’s success and comparing it to your own – you don’t know what advantages they may or may not have had, don’t let yourself...
by Jon Dale | Sep 19, 2023 | Marketing
Keep cash flow coming in, and keep your people busy and focused. And existing clients are a great example. Just broadcast an email and say, “Look, we’ve got some openings that we can do, some small jobs – is there anything you want done?” Send it out...
by Jon Dale | Oct 31, 2022 | Marketing
What are you talking about, Jon? A strategic tradie? What is that? If you’re anything like me, you’re a bit sceptical when people start talking about being strategic. Your bullshit detector might go off. (Maybe it’s going off now…) Maybe you’re thinking “It sounds...
by Jon Dale | Sep 19, 2022 | Marketing
What Got You Here Won’t Get You There It’s true that businesses require different things at the many different stages of their existence. In my first job, the managing director who hired me got replaced after a year by someone better at Managing Directing...