There’s a lot of noise about #faketradie.

Now this is not a political video, I’m a business coach but I made this just to make a point.

We don’t like fake, do we?

We don’t like fake tradies and we don’t like being lied to and we don’t like being taken for fools.

What’s this to us? Marketers for business?

You need to be very careful not to come across as fake or inauthentic.

If you’re a good tradie and you’re still watching my stuff, I don’t imagine you’re anything other than authentic.


It’s easy to accidentally let something inauthentic slip into your marketing.

Sometimes when I look at someone’s website for example, I see something that is not quite right.

So today’s homework…

Go and have a look at your marketing in your website and look for anything that is not quite authentic.

There are four ways you can engage with me:

1. Subscribe to these emails and get them once a week in your inbox so you never miss a video from me.

2. Join the Trades Business Toolshed Facebook Group where you can watch these videos, ask me questions or talk to your peers.

3. Attend my next Tradie Profit Webinar.

4. Book yourself a 10-minute chat with me. We’ll talk about whether coaching is right for you now and if it is, we’ll go further into the process before you have to make your mind up.

See you later.

Click here to book a money maker call with Jon.