There’s a lot of noise about #faketradie.
Now this is not a political video, I’m a business coach but I made this just to make a point.
We don’t like fake, do we?
We don’t like fake tradies and we don’t like being lied to and we don’t like being taken for fools.
What’s this to us? Marketers for business?
You need to be very careful not to come across as fake or inauthentic.
If you’re a good tradie and you’re still watching my stuff, I don’t imagine you’re anything other than authentic.
BUT
It’s easy to accidentally let something inauthentic slip into your marketing.
Sometimes when I look at someone’s website for example, I see something that is not quite right.
So today’s homework…
Go and have a look at your marketing in your website and look for anything that is not quite authentic.