How to receive useful feedback from customers | Small Fish Business Coaching

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How to receive useful feedback from customers

How do you ask customers what they’d like you to improve? I’m not asking whether you have a suggestion box on the wall or a form on your website. More important, what questions are you asking them?

The typical approach to this is two fundamental questions:

  • What did you like?
  • What did you NOT like?

To be honest, I find a lot of places which don’t even ask the first question, but it’s an importa