Noreena Hertz: How to use experts - and when not to | Small Fish Business Coaching

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Noreena Hertz: How to use experts – and when not to

Another TED video where an economics professor and adviser to the UK Prime Minister (an expert herself) is advising us not to trust everything the experts tell us. It’s a thought-provoking discussion and one that feels right to me. Too often do we hear people not thinking for themselves and relying on someone else to make a decision for them.

As a business coach, I hear people say things like “I’ll have to ask my accountant” and they defer to the accountant’s decision on whether to do something. (Not meaning disrespect to accountants, of course but their optinion on a project should be one piece of the puzzle, we shouldn’t be abrogating our responsibility for making our decisions, as entrepreneurs, to them)

I even find people expect me, as their business coach, to tell them which decision they should make. “I don’t mind sharing my opinion but your decisions are your own”, I always say..

It’s time we took our experts opinion in context and made our decisions ourselves.

Jon Dale
Small Fish Business Coaching Byron Bay
www.smallfish.com.au

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