To Sell A Fish, You Need to Think Like A Fish!

I have just re-read a fantastic book called Lovemarks written by Kevin Roberts, CEO of Saatchi & Saatchi. It is one of my favorite reads as it takes the focus back to building long -term connections with consumers.

One of my favorite quotes is “To sell to a fish you need to think like a fish”. It’s a simple but powerful concept of thinking like your customer in order to sell to them. One of the easiest ways to do this is to ask for feedback.

Don’t be offended when you get feedback that you don’t like, consider it an opportunity to open discussion or to address an issue. Sometimes a simple explanation of why you do things the way you do will allow your customer to feel heard. I am not suggesting you make changes dependent on every piece of feedback, as that would no doubt drive you a little nutty! Acknowledgement is the key!

Next time a customer voices an opinion think about the way you address the issue. If you do it in the right way you just might find you learn something new, find room for adjustments in your business and win the loyalty of a customer.

Melanie Miller
Small Fish Business Coaching

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