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Relevance of Yellow Pages in Marketing your Trades Business


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Hey it’s Jon here! I just wanted to talk quickly today about some “Find Me” marketing. I’ve talked about it before. If you’re a trade, people know what you do, often anyway, and often they know what they want. They know if they want plumber or an electrician, or concreter or builder. So it’s important that your marketing enables you to be found when people go looking.

In the old days, that meant being in the yellow pages, in the phone book and in the classified, or the trade section of your local newspaper. And these days of course, it means being found online by Google. And your choices are doing SEO, making sure your site shows up near the top 4 in your localities, and it involves doing of Adwords, and it involves being found for that map. And there are three separate activities you can do.

RELATED CONTENT: Search Marketing (Generating enquiries for your trades business) Are you being found?

What prompted this discussion was I had a conversation with one of my coaching clients today, a concreter in Darwin called “Concrete Darwin”. And we we’re talking about his website and the fact that it ranks really well for concreters in Darwin and perhaps that’s possibly probably because he still maintains the Yellow Pages.

So the risk of being called a stooge for yellow pages, I think I’m prepared to say that investing in yellow pages is good for SEO. Now think about that before you go and can your yellow pages ad. No one calls you and says, “I found you in the yellow pages.” But you can bet your ass that your site is ranking higher because of your ad in the yellow pages. Food for thought…

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About the Author

Jon Dale

Jon likes helping business owners and especially owners of trades businesses. Life can be a bit frustrating when you run a business and a trade business can be even more so. Jon reckons this stuff is fixable and that you can fix it by making some fairly simple changes to the way you do things. In fact, he runs a free monthly webinar to help explain the process further of moving your business from manual to scalable.

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