Tradies and a Toyota Hilux | Small Fish Business Coaching

Videos - AKA Toolbox Tips

Short videos - easy to digest and searchable. Learn, enjoy, get a taste of the full program.

Subscribe Now - Get them delivered to your inbox every Tuesday.

Tradies and a Toyota Hilux

With all the excitement of planning a coaching program just for trades business owners and marketing it I’ve been noticing Trades marketing more than usual.

These ads for Toyota Hilux are hilarious and, at the same time, so stupid.

I keep seeing tradesmen portrayed as some kind of pie-eating, fishing, surfing uber Australian.

But I’ve never met a Tradie this stereotyped.

None of you are like this. (This might explain the difference between the business owner tradesmen that I meet and you ordinary, everyday employee Trad