So who hires a business coach and who doesn’t?

I was quite tempted to say that idiots don’t buy and sad losers don’t buy but I’m sure you’d see through that bullshit. So I’ll tell the truth instead. My name is Jon. I run Small Fish and I run a business coaching program for ambitious owners of trades businesses called the “Tradies Toolbox” Coaching Program and that’s probably where I want to start.

The people who hire a business coach are pretty much ambitious. They usually want to build something better than what they’ve got now. They want to make some money. They want to build a business that they’re proud of, with stability and all that kind of stuff. I’ve got a business coach, he’s called Taki Moore. He’s a coach for coaches, if that makes sense to you.

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Lots of successful, business people get whatever help they can and a coach is you know one of your options because to my mind anyway, when you’re running a business, when you’re building a business, you’ve got a responsibility to yourself, maybe your staff and your family to do the best you can… to be as successful as bloody possible. I think you need to take whatever help you can. I think a few people think that getting a coach is a bit of a sign of weakness. And I don’t think it is and I think to go and neglect to get help to make it the best thing possible is a mistake. I don’t think that means that a coach is the only option, I’m sure it’s not. I know it’s not.

So people hire a coach if they want to build a beautiful thing, if they want a better business. People hire a coach particularly if they want to be held accountable for doing all the staff that they need to do. Often, stuff that they know they can do but they know they’re not doing it. So that accountability and that regularity of meeting with somebody who says we’ve done your stuff that you said you were going to do is quite important. People hire a coach if they know the stuff they don’t know and they know they need to go and learn it.

Sometimes we don’t know what we don’t know yet, do we? Until we go and dig in there with someone like a coach. Sometimes people hire a coach if they want someone to test their ideas on or to talk through problems and frustrations with. A lot of my clients use me for that, they ring me up and go this is happening Jon. That’s the thing you can use a coach for. That’s if you buy a coach 🙂

Alright and who doesn’t need a coach?

Apart from those idiots I mentioned before, people who don’t really want change. I know many idiots who don’t want change. It’s a legitimate thing to like your business the way it is and not want to drive change and I think (particularly this coach here), I’m about changing your business and making it quite different, building those six shifts that I talked about in my other videos and making a business a different thing than it was.

So if you don’t want to do that, you shouldn’t hire me anyway.  People who just want to learn some new stuff and go and implement it on their own probably shouldn’t hire a coach. Part of what I do is teach but part of it is helping you make sure you implement it and if you don’t need help to do that, you shouldn’t have a coach. You should just go of course.

Coaching and that accountability part can be quite uncomfortable too.

So look, just some thoughts… It’s Tuesday so it’s Tuesday Thoughts for the Tradies Toolbox.

Where do you want to end up in your business? Why don’t you let me know?

See you!