If you thought social media marketing was nothing but a big old time sucker then you need to watch this You Tube clip.
Blendtec needed a way to prove that its fancy expensive blenders were worth the investment. How did they do it? They took to You Tube with videos featuring everything from an iPhone to a Nike shoe chucked into a Blendtec blender.
Its viral marketing gone crazy! 9 million people have watched a phone being blended. Now that is a whole lot of free publicity.
I am off now to go order my Blendtec blender. If it can pulverize a shoe, imagine what it will do with some mangoes, ice and a little rum!
Melanie Miller
Small Fish Business Coaching
www.smallfish.com.au