What Happens When You Put an iPhone in A Blender?

If you thought social media marketing was nothing but a big old time sucker then you need to watch this You Tube clip.

Blendtec needed a way to prove that its fancy expensive blenders were worth the investment. How did they do it? They took to You Tube with videos featuring everything from an iPhone to a Nike shoe chucked into a Blendtec blender.

Its viral marketing gone crazy! 9 million people have watched a phone being blended. Now that is a whole lot of free publicity.

I am off now to go order my Blendtec blender. If it can pulverize a shoe, imagine what it will do with some mangoes, ice and a little rum!

Melanie Miller

Small Fish Business Coaching

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