What Really Differentiates Us From Our Competition? | Small Fish Business Coaching

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What Really Differentiates Us From Our Competition?

After talking to many business owners from varying industries about what is unique about their business – it nearly always comes down to them. That is because the business revolves around them. This is not always a good thing because it means that they are tied to the business and can rarely if ever get away from it. They are the great technicians … but are they great business people?

The reality is though that as a business owner your competitive advantage is the way you think (and act on those thoughts). However, if you don’t take time to think, to do and to review, then you lose your competitive advantage. We harp on about working on and not in your business – and this is why:

To become a great business person you need to take the time to think.

You need to get out of the day to day and look at what you are doing………………………………. Audit.

You need to think about the future, what are you trying to achieve with your business and your life. Why do you get out of bed every day? (apart from children jumping on you J) ………………….. Plan.

You then need to make it happen, do the right things to achieve the right results. As the saying goes “if it is to be then it is up to me” (or in my case who ever I can delegate it to)……………………… Action.

Mariejan Bigby
Small Fish Business Coaching
www.smallfish.com.au

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