Are You Comfortable With Risk? | Small Fish Business Coaching

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Are You Comfortable With Risk?

I was speaking today with a very bright guy. He’s in the security field, so his entire business is about helping people mitigate risks. This is fascinating stuff.

It occurred to me, though, that I run into a lot of other people who struggle with making decisions in the face of the unknown. How a person resolves that depends a bit on his personality type: Analytics will want to continue to gather more data until, they hope, the decision becomes clear. Amiables will look for whatever decision causes the least anxiety, looking for consensus. And so on.

But the fact is that it’s the job of a business owner to make decision