Pricing – A quote to help you get your head around it

Pricing is something that many small business owners struggle with. They often assume that, to win the business, they have to be cheaper than their competition. This is not necessarily the case! People buy from people – people that they know, like and trust. Price is rarely the primary consideration (it is important but not the most important criterion).

An IBM software salesman once said:

“If you’re not at least a little bit embarassed by your price, you are too cheap!”

I’ve no idea who said it – someone told it to me in a pub or somewhere and I stole it shamelessly. But it’s good isn’t it?

Try it out……….your margins will improve, I bet you!

There are four ways you can engage with me:

1. Subscribe to these emails and get them once a week in your inbox so you never miss a video from me.

2. Join the Trades Business Toolshed Facebook Group where you can watch these videos, ask me questions or talk to your peers.

3. Attend my next Tradie Profit Webinar.

4. Book yourself a 10-minute chat with me. We’ll talk about whether coaching is right for you now and if it is, we’ll go further into the process before you have to make your mind up.

See you later.

Click here to book a money maker call with Jon.