I know I share his stuff too much but he speaks truths that elude many commentators. This feels at first like a diatribe against fast food but it’s more about the responsibility that goes with the power that goes with marketing.
In small business, this ethical consideration feels less like it applies to us – we have far less power to influence people for starters.
But do we? We spend a good amount of our money trying to persuade people to buy our services or our products with our marketing or our sales people or our merchandising. And it works – some of them allow themselves to be persuaded.
So, I put it to you – we have a responsibility to persuade people ethically, to only sell them what is decent, honourable and good for them.
I imagine we all believe in our product, I know I do. but can the marketers for fast food honestly say the same thing? Maybe it’s time to have a little look at your business and ask yourself the question Seth is asking.
Jon Dale
Small Fish Business Coaching Byron Bay
www.smallfish.com.au