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Jon’s Journey Episode 3: The Value of Integrity in Your Trades Business


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If you’d rather read the transcript it’s here below.


‘Jon’s Journey’ – Episode 3.

I want to talk about a very negative experience I’ve had yesterday with a trade. I don’t quite qualify it as a trade. It was a tyre company, a national chain. I had to change the tyres on my car.

If you remember, I ripped the door of my beautiful sports car when I was moving house. Left the door open, and reversed down the drive, and really upset myself. When the smash repairers fixed it up, they said, “Jon you need two new tyres on the front.”

Recommended Reading: Jon’s Journey Episode 1: Improving Your Business Through Your Customer’s Perspective.

And I took it yesterday to a national tyre chain (whose name I won’t mention because I’m a bit unhappy with them). But they managed to forget that I’d only said two tyres and they changed all four!

When I said, “Hang on, why did we change all four?” they brought two tyres out to the front and said, “These are the back tyres Jon. Look they needed replacing as well.” And showed me all the way.

And I feel a bit like they were lying to me, right? And I was not brave enough to call them out on that and say, “Get the other ones out of here.”

So, I paid my money. And I’ll never use them again ever in my life.

So I think the message from today is, “Don’t tell lies and use bull$#!t.”

And if your staff do that, don’t allow that to happen because it just cost them a customer. They saved me money over buying tyres in Byron Bay if buy two. And it cost me an extra $100 bucks because I had to buy four.

I will never go to Jack’s again. That’s an Australian chain if you don’t know that in the UK.

So watch out for that. That’s a disappointing thing for someone like me a customer, and a potential return customer to experience.

Get that $#!t out of your business. I feel really $#!t now. I feel weak for not being able to call them on it. And I feel ripped off and I feel fucked over.

Don’t do that to clients. Don’t let your business or your people do that to your clients.

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See you later.

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About the Author

Jon Dale

Jon likes helping business owners and especially owners of trades businesses. Life can be a bit frustrating when you run a business and a trade business can be even more so. Jon reckons this stuff is fixable and that you can fix it by making some fairly simple changes to the way you do things. In fact, he runs a free monthly webinar to help explain the process further of moving your business from manual to scalable.

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