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Who Represents Your Business? Everyone
Marketing a small business can be tough and we all use as many techniques as we can to get our message out there. For a long time the big companies had their logo’s emblazoned on trucks and cars everywhere, but as it has become cheaper and more cost effective the name and phone number on the side of a car or truck has become the domain of SME’s.
A word of caution for those of you who use this form of marketing, you are now always a representative of your business and anyone who sees your car will see it as a respresentation of your business. So what does this mean? Road rage is not a good look for your business and neither is speeding or poor driver etiquette. We’ve all been on the receiving end of an unhappy driver letting us know their thoughts. When they have their business all over their car we immediately make a buying decision: I’m not doing business with that person. Likewise, peeling or poorly applied advertising does not create a good impression.
So if you are going to use this form of marketing be aware of the positives and negatives. Talk to your staff and make them aware of their responsibilites and remind them they are respresenting the business at all times. Review signage regularly and make sure it is appropriate and finally make sure contact details are up to date and accurate.
There are four ways you can engage with me:
1. Subscribe to these emails and get them once a week in your inbox so you never miss a video from me.
2. Join the Trades Business Toolshed Facebook Group where you can watch these videos, ask me questions or talk to your peers.
3. Attend my next Tools Down workshop.
4. Book yourself a 10-minute chat with me. We’ll talk about whether coaching is right for you now and if it is, we’ll go further into the process before you have to make your mind up.
See you later.