by Jon Dale | Mar 26, 2020 | Marketing
I spent an hour with Matt Jones from Tradie Web Guys – a trade-specific digital marketing agency. We talked about how you should be doing your digital marketing, what you should be doing and what is not a good way to spend your money. I give fairly specific...
by Jon Dale | Mar 23, 2020 | Marketing
Email automation for tradies – is it a thing or is it pointless? This is the fourth video in the series- ‘Does Jonny change his mind?’ I’ve been talking with Matt Jones, tradie digital marketing person, who builds websites, does...
by Jon Dale | Mar 16, 2020 | Marketing
How to nurture trade business leads? Do you know what I’m talking about when I say nurturing leads? Let me explain. This is your customers buying process that goes on in their head. They decide they want something done — a new fence, house, or kitchen, etc. Then...
by Jon Dale | Mar 9, 2020 | Sales
How much can you sell a trade business for? When you’ve had enough working, the thought of selling your business for a nice payout is reasonably appealing, isn’t it? Who wouldn’t like that? Of course, you would. And the answer to the question...
by Jon Dale | Mar 2, 2020 | Marketing
Customer Lifetime Value For A Trade Business. This is an important concept – customer lifetime value. It costs money to acquire a customer, doesn’t it? You either spend money on marketing – you have your website, Google AdWords, SEO, your Facebook...