Confidence in your price comes from confidence in your service. I’ve been talking about price confidence in a couple of videos now. I’ve been talking about the possible scenarios that can be the case when someone says, “You’re too...
How to have price confidence? How to be confident in your price, how to know your price is right when your customer says ‘Your price is too high’? And you don’t really know, do you? You put your quote together and your prospective customer says your...
Remember, you need to charge enough to have good margins and sustainable business and, in order to be able to charge enough, you have to be able to explain why you are worth what you’re charging (and it has to be true, there’s no room for bullshit here). This little...
I’m still on the topic of charging enough (I almost never am far away from it – because it’s so important). It’s hard to resist the downward price pressure if you’re not sure whether the pressure is fair or not. Maybe you’re too expensive. Maybe there’s something you...
How to avoid time wasters (aka bad customers). I’ve made this Toolbox Tip for Sarah in response to a question she posted on this video in my YouTube channel. And it took me and my team four months before we noticed it, so Sarah, I’m sorry. You asked...
Charge more and make better margins. Nicole did. She made $30,000 more. Last week, Nicole, one of my clients, put a post into our Facebook group ‘The Toolshed’ (a private Facebook group for our clients) sharing a WIN. We posted it on our Facebook page to show...
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