by Jon Dale | Feb 19, 2024 | Sales
Hands up if you’ve had a miscommunication with a customer that’s ended up costing you money! Is there anybody out there without their hand up? Just a few liars, right? It happens all the time and tradies are notorious for it. I had a very minor incident of it on...
by Jon Dale | Feb 12, 2024 | Marketing, Sales
Do you give one? You have to for some things. Consumer law says, “What you sell has to be fit for purpose, and do what it’s meant to do, and be free of defects”. Guarantee and warranty are not the same. So you have to warranty that by law. In New...
by Jon Dale | Mar 21, 2023 | Sales
Recently, I’ve been chatting about quoting and the difference between Fixed Price and Cost Plus quotes. And lots of people have been sharing their opinions about how they price jobs. So I thought I’d weigh in with my perspective to solidify why I believe one is better...
by Jon Dale | Sep 12, 2022 | Sales
It’s not really clear that there’s a recession coming. If you believe what Australia’s shittier newspapers are saying at the moment, we’re due for a pounding – high-interest rates are going to send us into a big recession and it’s going to be...
by Jon Dale | Sep 5, 2022 | Sales
How to be more confident and specifically how to be more confident with your price. Confidence is important. Your customers buy your confidence in a very real sense. Primarily, they buy your confidence that you can do the job and give them what they want and the...
by Jon Dale | Nov 2, 2020 | Sales
It’s much easier to make a sale or close a deal or win a job if you have some insight into what’s going on for your customer when they’re buying. For many tradies and builders, your sales process (that’s the other end of your customer’s buying cycle) is not much more...
