by Jon Dale | Jul 23, 2019 | You
The sh*t that doesn’t matter versus the sh*t that does. My client and my friend was talking to me the other day. We were talking about a complicated and naughty annoying problem that’s been bothering him for some time and that we’ve been... by Jon Dale | Jun 25, 2019 | You
Welcome to this week’s Toolbox Tip and it’s called, ‘An Interview Trick To Get Tidy Tradespeople Or A Silly Gimmick?’ Or, ‘Hiring Well: Process Vs Gimmicks’. A trade business relies on its people. Your business is one where skilled... by Jon Dale | Jun 4, 2019 | You
I wrote two short videos commenting on how your customers tell lies. Sometimes they tell bare-faced lies and sometimes they tell little white lies. Sometimes to trick you into giving them a better price and sometimes to save embarrassment (for you or for them). It’s... by Jon Dale | May 27, 2019 | You
Your Value – Stability This is another video in the series on ‘Knowing Your Value’. I’ve said it before, and I’ll say it again, ‘Customers don’t buy your price. They buy your value.’ It’s important that you articulate your value in... by Jon Dale | Apr 22, 2019 | You
It’s important that you charge enough money so you make profit on your jobs – enough to pay everybody (including you), cover the overheads of your business and leave some left for contingency and profit. Charging enough (not too much, don’t get me wrong – this is not... by Jon Dale | Apr 5, 2019 | You
Don’t forget to look back — Not in anger (like Oasis) but to see how far you’ve come. (I’m sorry for making you think of Oasis, I hope you can get it of your head, “Don’t look back in anger, I heard you say”, that one.) You’re running your business, you likely have...
