I recently attended my weekly BNI meeting and had the privilege of being able to listen to Rey Chan from Websmart Design present on the topic of “Usefulness” in relation to websites. As Rey said “Bells & whistles wear off, but usefulness never does”.

But there was one thing above all that resonated with me about Rey’s presentation that day.

Rey was passionate about the topic he was presenting, and by being so he was also able to educate the audience. (Interestingly, one of his key points was around using websites to teach what you are passionate about.)

Listening to Rey speak, I was in awe of his ability to simplify what can be a complex and often misunderstand topic.

Often businesses owners, and sales people for that matter, try and restrict the flow of information – like it is some sort of closely held trade secret.

They try and make things seem more complex than they really are, and confuse people. How often do we see this mentality, or even find ourselves slipping into this mindset? (When was the last time you tried to compare phone plans for example??)

Is it not better to educate people, to simplify things, to teach what it is we are passionate about?

Rey offered an example – Chefs and their Cookbooks. Chefs have embraced the notion of sharing their passion. Through their cookbooks, chefs simplify the art of cooking, and teach their passion. This opens the opportunity for more people to share in that passion.

It got me thinking – maybe every business should have its own “Cookbook”.

What would happen if more people become passionate about what you do in your business?

Kristian Reiss
Small Fish Business Coaching
www.smallfish.com.au