June 2017 | Small Fish Business Coaching
Your Customers Want Certainty – Part 2: Price Certainty

Your Customers Want Certainty – Part 2: Price Certainty

Certainty # 2: Pricing Certainty. I said before, customers like certainty, it makes making a decision for them easier and less risky and we don’t like risk particularly when we’re making decisions. So the less risk there is in a decision, the easier it is. You need to...
Watch out for Magpie Syndrome – stay focused on your plan

Watch out for Magpie Syndrome – stay focused on your plan

‘Magpie Syndrome’ – have you got it? Now Magpie Syndrome, (there’s a magpie, look) is a very dangerous temptation to see something new and shiny and kind of go and chase after it instead of sticking to what you do. It’s dangerous because much of our success in...