by Jon Dale | Jun 25, 2019 | You
Welcome to this week’s Toolbox Tip and it’s called, ‘An Interview Trick To Get Tidy Tradespeople Or A Silly Gimmick?’ Or, ‘Hiring Well: Process Vs Gimmicks’. A trade business relies on its people. Your business is one where skilled...
by Jon Dale | Jun 17, 2019 | Sales
Remember, you need to charge enough to have good margins and sustainable business and, in order to be able to charge enough, you have to be able to explain why you are worth what you’re charging (and it has to be true, there’s no room for bullshit here). This little...
by Jon Dale | Jun 4, 2019 | You
I wrote two short videos commenting on how your customers tell lies. Sometimes they tell bare-faced lies and sometimes they tell little white lies. Sometimes to trick you into giving them a better price and sometimes to save embarrassment (for you or for them). It’s...