Jon’s Journey (Episode 12): Tradies, This is What You’re Up Against
If you've been watching, you might remember that Jon's Journey is where I use my experiences of being a customer of tradies to see what we learn from those experiences. Today, I want to say something a bit reassuring. I want to say that most of your competitors aren't...
Feast And Famine – A Warning For Your Trades Business
Feast and Famine - A warning A builder I work with had a quiet patch earlier this year not caused by COVID-19, either. His business fell into a hole for about six months and it wasn't very comfortable for him. He's got work starting now but he won nothing in the last...
Resisting Price Pressure
I talked with Stephanie of Tradies Get Online about price resistance. When people tell you’re too expensive, you shouldn’t give in. You need to stick to your guns. Two important things you should do - marketing and sales. I'm explaining it in the video.
Understanding Your Margins And Costs Properly
Understanding Margins for Tradies and Builders. I'm making this video in support of last week's video where I talked about resisting downward price pressure particularly when everyone seems to think because there's a pandemic you need to be cheaper. I want to...
Tradies, Should You Drop Your Price Because Of COVID-19?
Tradies, do you need to drop your price now because of COVID-19? I've heard some stories of people's customers asking them to drop their price for a job because of COVID-19. The context is usually for an existing quote that was out there, “Here's the pandemic, you...
The Right Marketing For Trades And Builders To Be Doing During The Pandemic
I'm talking today about the right marketing for trades and builders to be doing during this pandemic. Last week, I talked about what to do and what to say. If you haven't watched it, click here and have a look. Here's a quick summary. You need to do more marketing....
What Marketing Is Right For Tradies And Builders To Do In This New World?
What marketing is right for tradies and builders to do post COVID-19? This isn't an easy question, is it? The world's changed. Consumer confidence is low or all over the place. Business confidence is low or all over the place, whole sectors have been put on a hold,...
Tradies, How To Get Qualified For A Stimulus Package
Making a point about stimulus packages. The alternative title for this blog is ‘Get Stimulated’. I want to make this point because as I've been working through this situation with my coaching clients, I've seen several incidents where my clients have come to me and...
In A Time Of COVID-19 – How’s Your Emotional State Right Now?
Emotions in a time of COVID-19 - How's your emotional state right now? It's not really like it was a few weeks ago, is it? If you're anything like me, you probably are a bit up and down. Sometimes you're a bit flat — we've all lost some things as a result of this,...
Customers Are Still Buying – You Need To Be Marketing
COVID-19 (Coronavirus) — Are you sick of it yet? In Australia, at least, trades businesses are mostly still busy. But everyone's waiting for that to change, - they're waiting for the hammer to fall. Right now you can still work. We're on Stage 3 restrictions, not...
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[FREE Webinar] Tradies, Should You Be Doing Email Marketing?
I spent an hour with Matt Jones from Tradie Web Guys - a trade-specific digital marketing agency. We talked about how you should be doing your digital marketing, what you should be doing and what is not a good way to spend your money. I give fairly specific advice....
Email marketing for tradies – is it a thing or is it pointless?
Email automation for tradies - is it a thing or is it pointless? This is the fourth video in the series- 'Does Jonny change his mind?' I've been talking with Matt Jones, tradie digital marketing person, who builds websites, does your SEO, Adwords and the like for...