How To Spend Your Marketing Money For Your Trades Business
Welcome to today’s Toolbox Tip and as you can see it’s about ‘Marketing Building Blocks for a trade business’. I’m Jon from Small Fish. I’m a business coach and I help people grow and scale their trades businesses, and part of that is getting your marketing right. I’m sure I’ve said this before. Where to […]
Jon’s Journey Episode 9: Site-specific Marketing For Trades Business
Hey, welcome to Jon’s Journey # 9. This is where I’m sharing parts of my journey as someone who’s bought a house and using tradespeople as a customer, being on the other side of that fence and seeing what I learned so I can share it with you and you can use it to improve […]
Social Media For A Trade Business: Is It Necessary?
Welcome to today’s Toolbox tip! It’s a short video tip to help you put something useful into your business, learn something useful, and perhaps help your business swim. Social Media For A Trade Business I know there are so many choices out there. There are lots of social media platforms you can use. There’s lots […]
The Story Of The Dog’s Tail Sitting on the Nail
The story of the dog sitting on a nail. I’m sure you’re wondering what this is all about. It’s a story of a customer of mine. He told me when we were having a coaching session and talking about something he was finding very difficult to do. We’d agreed that what he needed to […]
The Power of Letting Go and the Joy of Things Happening Without You
The power of letting go and the joys of having other people do stuff in your business. (I know that it’s an odd little title, I’m sorry for that. But I make an important point.) If you’re growing and scaling your business, if you want to grow and get bigger and make more money, do […]
Trades Business Tip: What Is Google AdWords? Should You Be Doing It?
Google Adwords or Pay-Per-Click Advertising. We’re going to ignore Bing (I don’t really care about Bing). I was inspired to write this because I saw a thread on the Builders Talk Group on Facebook where someone was asking so here you go. I’m going to try and help you navigate through this. Pay-Per-Click Ad It’s […]
Your Customers Tell Lies: Part 2
(If you haven’t read the first part, click here.) People Tell Lies. Episode 2. Recently, I posted about how people tell lies to you when they’re negotiating price. They tell lies about how cheap the other guys are hoping that you’ll match the price and how that’s a lie because if the other guy was […]
Your Customers Tell Lies: Part 1
Toolbox Tip: People tell lies (Part 1) I’ve been writing about a price lately, and I’ve been seeing a lot of noise out there on the web. People talk about price and the pressure you get from your customers to be cheaper. And I want to talk about this, particularly to make this point that, […]
Jon’s Journey Episode 8: Why I would never call this plumber again
This is Jon’s Journey: The Plumber. If you recall, Jon’s Journey is my experience as a customer of trades and seeing if we can take any lessons from that to help you make your businesses better and in my role as a business coach for trades business owners. I’ve been looking for a plumber Recently, […]
Trades Business Hack: The Best Alternative For Lead Aggregation Sites
Lead Aggregation Sites – Are they worth it? In other words – should I use a service like Hi pages? The ones I mean are as follows: HiPages Service Seeking Local Search Three Best Rated Yellow Pages In UK: Check a Trade Rated People There are loads of them. Most analysts see it as an […]
Jon’s Journey Episode 7: How do customers hire a tradesman?
A discount for cash: Should you be doing it?
“Is there a discount for cash?”People ask you that all the time, don’t they? It’s not a comfortable question to get. You probably won’t be surprised when I tell you that I don’t think you should discount for cash. In fact, if you’ve watched any of my videos, you probably know I don’t really approve […]