by Jon Dale | Sep 26, 2011 | Back Office, Marketing
“Thank you for calling the Creative Business Seminars…. If you would like to become more creative …………Press 1 without touching your handset!” A cartoon by Randy Glasbergen caught my eye this weekend and it got me thinking – just what...
by Jon Dale | Sep 23, 2011 | You
My friend Patrick Halliday showed me this article on decision fatigue. I hope I’m not being too much of a geek showing it to you but it’s really interesting if you can get through it. For the attention-poor, here’s a summary: Making decisions is...
by Jon Dale | Sep 22, 2011 | Business Development Coach, Marketing
One of the biggest challenges in business can be identifying your target market. Who are they? Why do you need to know who they are? What benefit is it to you and your business? I have heard many people try to educate others on how to identify their target market and...
by Jon Dale | Sep 12, 2011 | Operations
Like a lot of people out there, I have had my share of corporate travel. In a previous life (one I left to join the world of small business to avoid) I was based in the Middle East for nearly 6 years and travelled internationally nearly every week. This takes its toll...
by Jon Dale | Sep 7, 2011 | Operations
As business owners, we hear all the time that word-of-mouth is the best form of marketing. As a result, we focus on building our referral network – the group of people that know what we do, and can act as advocates for our business into the broader community....
