How To Nurture Trade Business Leads?
How to nurture trade business leads? Do you know what I'm talking about when I say nurturing leads? Let me explain. This is your customers buying process that goes on in their head. They decide they want something done — a new fence, house, or kitchen, etc. Then they...
How much can you sell your trade business for?
How much can you sell a trade business for? When you've had enough working, the thought of selling your business for a nice payout is reasonably appealing, isn't it? Who wouldn't like that? Of course, you would. And the answer to the question of 'how much can you...
The Importance Of Knowing Your Customer Lifetime Value
Customer Lifetime Value For A Trade Business. This is an important concept - customer lifetime value. It costs money to acquire a customer, doesn't it? You either spend money on marketing - you have your website, Google AdWords, SEO, your Facebook Ads, Newspaper Ads,...
Tradies, Confidence In Your Price Comes From Confidence In Your Service
Confidence in your price comes from confidence in your service. I've been talking about price confidence in a couple of videos now. I've been talking about the possible scenarios that can be the case when someone says, “You're too expensive” or “You're more...
Tradies, Here’s How To Be Confident With Your Price
How to have price confidence? How to be confident in your price, how to know your price is right when your customer says 'Your price is too high'? And you don't really know, do you? You put your quote together and your prospective customer says your quote is more...
What To Do When Someone Says “Your Quote Was More Expensive”
When someone says “Your quote was more expensive” This was prompted the other day by a Facebook post in a Carpenter's Talk Group by someone who'd lost out on a job to someone cheaper. And he was concerned. He thought he priced his job fairly, and he wondered how...
Tradie, What Happens If You Get Sick?
What happens if you get sick? It's a scary question, isn't it? For most of my customers and most of the tradies and the builders who come to me at least at first, the answer to that question is not very pretty. A day or two is no problem - you can get by. Most of...
What To Do If You’re Quiet – Should You Have A Side Hustle?
What to do if you're quiet - should you have a side hustle? This really happened to me. We pulled into our driveway just the other day and there's a guy fishing in our recycling bin, pulling out bottles and cans and putting them into milk crates. Of course, I stopped...
Why You Shouldn’t Work On Time And Materials Or Hourly Rate Basis
Why you shouldn't work on a time and materials basis or an hourly rate basis. First off, if you're not doing jobs on a time and materials basis, well done! But also, keep watching because you'll be competing against people and you can use what I'm about to suggest...
Dealing With The Christmas Rush
Dealing with the Christmas rush Most everyone I know is rushing off their feet trying to finish jobs before Christmas. And to me, that seems strange, seems a bit wrong and unfair. And I know that part of the reason for that is that everybody wants their job finished...
All The Best Things Are Useless At First
The best things are useless at first You have to invest time and money before you get your return. This is Lenny, my new dog. I've had him for a few weeks now, he's a puppy. He's a chocolate labrador, and he's very lovely, and he knows how to behave when he's sitting...
How To Manage Variations – Don’t Lose Money To Scope Creep
How to manage variations - don't lose money to scope creep. This is a big problem. You present your quote to your customer for an agreed scope and during the job, things change a bit. Either you open something up and things aren't what everybody expected, or somebody...