Marketing Is A Numbers Game – Are You Playing It Properly, Tradie?
Hi Tradies, you know what it’s like when you don’t have work - nobody wants to have people standing around twiddling their thumbs or cleaning the shed or doing work on your place. It’s not what you want but it’s horribly common. This is what...
Business To Business Marketing For Tradies And Builders
If you run a trade business and get your work from other businesses, not individual people, then you need to be doing business-to-business marketing. Before you dismiss marketing and say you don't do it, consider this: you are doing some form...
What Marketing Should You Do, Tradie?
Hi Tradies, Marketing's a big topic, isn’t it? What marketing do you do? More to the point, what marketing should you be doing? There are lots of options, aren't there? And lots of agencies and ads telling you that their thing is the right...
Why Would You Get a Business Coach?
Why would you? It’s a good question. Something's going on for you that makes you click. We all have our one-sentence/pitch. This is mine: You want to improve your business, grow it (a bit, at least) but grow it properly – which means...
My interview with Your Small Business
Hello, I'm Jon from Small Fish Business Coaching. I'm a business coach specializing in coaching programs for tradies and builders, called the Trades Toolbox Coaching Program. The program offers a comprehensive suite of resources, including...
How To Work Less
It sounds like bollocks, doesn’t it? The business coach promising you can – maybe coming in once a week to count the money or something. Anyway, that’s not what I mean. Most people who come to me (and buy my thing) want to work less and have...
Holiday Homework Reflect, Refresh, Refocus & Recommit Part 2
Right, you’ve got an idea of how you want 2025 to go. Time to think about what you need to do (or do differently) in order for 2025 to go the way you want it to. I’ll take you through 3 things, and we’ll look at your decisions and thoughts in...
Reflect, Refresh, Refocus & Recommit Holiday HomeworkPart 1
This is not compulsory, of course, and you can have a lot of holidays, a few holidays, or no holidays at all. The end of the year is a good time for reflection and for thinking about what you want for the year ahead. Since you’ll probably be...
Where Can You Find The Good Tradespeople?
i.e. Where to advertise or recruit tradespeople Hint: They aren't all on SEEK, looking at your ad! It's hard to find good tradespeople, isn't it? In the old days (whenever they were!), all you had to do was say, "Universe, I want to hire...
Marketing & Sales Strategies For Tradies & Builders
I've been creating content lately about marketing and sales and how it's quieter than it was, but I want to clarify my position on this. The construction industry—building, renovations, and all the related trades—has been busy since the COVID...
WTF is this Circle of Coaching?
It is a simple flow of the work of making your business better. You decide what to do, you learn how to do it, and then of course, you go ahead, and do it. All very simple, right? But because this is business coaching, not business training or...
How Tradies Can Do Business Properly
Do you want to know how to do business properly? That’s profitable, without too much stress and too much work and with people in their jobs doing a good job and liking it. You’re a tradie or a builder. You run a business. You’ve started...