Tradie Marketing vs Business Coach Marketing
Written by: Jon Dale | @smallfishcoach You’re a tradie, I’m a business coach. We do our marketing differently. I do what’s called content marketing and relationship marketing – I give up some of my knowledge and strategies to you so you can see that I know some useful things and build some trust between us […]
ARE YOU IN THE CLOUD YET?
Written by: Jon Dale | @smallfishcoach I apologise in advance for my enthusiasm with the cloud. If you don’t know what I’m talking about, don’t worry, I’ll probably talk about it a lot over the new few months so, if you don’t unsubscribe, you’ll learn as much as you want to. For now, let me […]
OFFSITE PREFABRICATION – SHOULD YOU BE DOING IT?
Written by: Jon Dale | @smallfishcoach The Australian construction industry is worth $150 Billion per year. It’s 10% of GDP and a big part of our economy. Prefabrication – not just of homes but of all sorts of different parts of buildings, is only worth 3% of that but it’s forecast to grow and to […]
FIRST 3D PRINTED HOUSE
Written by: Jon Dale | @smallfishcoach They’re building the first 3D printed house in Amsterdam and a company in China built 10 in one day and they only cost $5000 each! Read the article here. They used waste materials from the construction industry mixed with concrete and 3D printed a wall at a time then […]
Internal vs External hires
When you’re expanding your workforce, it’s common to struggle with the decision of promoting and hiring from within, versus looking for external candidates. This can be a critical decision for certain kinds of roles. Hiring from within gives you people who are familiar with the culture of your company, who know key processes, and already […]
Business owners – what happens if something happens to YOU?
I’ve been working with a growing number of business owners who are now seriously working on succession plans. To be honest, this is something that’s healthy to tackle even when you’re starting out. As your business grows and you hire employees, it’s easy to spend all your time focusing on the day-to-day issues and growing […]
We don’t live to work so why do we pretend we do?
I voice my opinion about work-life balance a lot, I know and this article reminded me of why it’s important (the link is below, read mine first :)) It’s talking about life in the corporate world, mostly and it translates differently to our world – that of small business. I’ve long advised my clients to […]
Are you good at time management?
I was speaking with a prospective client this morning who was just tooooooo busy. She contacted me – she was looking for help. I had explained that we would need an hour to do a strategy session and she was fine with that. We made a time, I confirmed it the day before and she […]
What is a true procrastinator? Is this you or not?
Research says procrastination costs you. A lot. But seriously, no one ever said I’d rather prepare my sales presentation than see the latest exotic slug ‘I F*cking Love Science’ posted on Facebook. Psychologists (who are surprisingly good procrastinators) have come up with multiple reasons for procrastination – probably while they were supposed to be doing […]
The Power of $5000 – Smart Ways to Invest
My first thought on reading the brief for this article was that $5000 won’t get you far. In a business context, there aren’t many you can start up with $5000 – most franchises, for example, will set you back between $50,000 and $100,000 (A Macca’s is upwards of $3m!) My second, which followed hot on […]
Compliment in public, Reprimand in private
When you’re interacting with employees, context is everything. A good message can turn bad when it’s done wrong. Here’s a great example. When you want to compliment someone on a job well done, you can say that in private. It will have impact. But even more powerful is to recognize someone in front of their […]
Your business responsibility – Carbons
We all know that us humans have damaged the planet with our greenhouse gas emissions (from burring coal and oil and petrol, basically) and we’ve irreversibly changed the climate of the planet. We also know, unless you listen to Tony who would rather sell more coal, that the global temperature is going to rise by […]