The Cost Of Complexity And How To Avoid It In Your Trades Business
Hi there, Jon here from Small Fish. Complexity costs money. I’m encouraging you to avoid it at all costs as much as possible. And let me tell you what I mean. The more complicated things are, the more complicated the rules are, the more emotional energy it takes for people to think about things. The […]
Small Business Vs Big Business – Are You Stuck In Between?
There’s a lot of difference between a small and informal trade business, and a structured and systematized one. I’m Jon, from Small Fish Business Coaching and my coaching program helps people take their business from small and informal to bigger and structured and systematized, and of course, more profitable and more secure as well. And […]
The Trades Business Growth Juggle – What Is It And How Can You Manage It?
The trade business growth juggle. (“What are you talking about Jon?”) Well, I’m Jon, as you know, from Small Fish Business Coaching. I help people grow their trades businesses and I use a very specific framework to do it. I talked about building a marketing machine that brings all the work in. And a […]
Word Of Mouth Marketing – Is It Enough To Grow & Scale Your Trades Business?
I often hear people say, “We get all our business through word-of-mouth”, and I usually think “Oh you lazy bugger” or that you must be very small because you get all your business through word-of-mouth. It says to me that you don’t do anything else. “We don’t do any other marketing” or “I’m very small […]
My Girlfriend F*cked Up Her Website AKA How Not To Manage A Tradie Website
Cash Flow Episode 4: Managing Cash Flow – Money In Vs Money Out
Hey there. It’s Jon here and this is Cashflow Episode 4. If you recall, I decided that July is a cash flow month and I’ve made 4 videos. This the 4th in a series of 4 and I’ve talked about ways you can improve cash flow. I’ve talked about how to loosen tight cash flow. […]
Cash Flow Episode 3: Drag Your Money In!
It’s July, its Cash Flow month. I’m Jon from Small Fish Business Coaching and have made July – Cash Flow month. An Overview of Previous Episodes In Episode 1, I talked about Deal flow, how having enough marketing and sales so that the business keeps coming in, which is, of course, great for your cash […]
CASH FLOW EPISODE 2: IT’S IMPORTANT TO KNOW YOUR NUMBERS
Cash Flow Episode 1: How To Have Better Margins In Your Trades Business
Hi there. It’s Jon here from Small Fish Business Coaching. This month I’m going to talk about Cash Flow. Cash flow as I’m sure you’re aware is very important. If you don’t have cash flowing in your business, things are very stressful and you can even go under. Not having cash flow or poor cash […]
Price Vs Risk Episode 2 – The Building Game (Sales Process Not Just For Builders)
‘The Building Game’ It’s a video about Price and Risk (you could call it Episode 2 if you like). I spoke last week about how price and risk are very intricately related for your customers. A cheap builder or a cheap trade for a project comes with a lot more risk than a more expensive […]
Join our Exclusive Facebook group for Trades Business Owners!
Hi there, it’s Jon! Today’s Toolbox Tip, of course, is to join the Tradies Business Toolshed. I hope you don’t mind. Join Facebook Group It’s a Facebook group. We’ve set it up and it’s for trades business owners who want to grow and scale. It’s where you can: Go and learn about business Ask questions […]
Price vs risk (cheap tradies vs expensive tradies)
Pricing can be quite an issue and you can feel understandably pressured when someone else comes in much cheaper than you for the same job. Now, when two people or two businesses quote for the same job and come in at very different prices in my experience, something gives, something’s not right. You guys mostly […]












