Ultimate Survival Guide to Designing and Marketing Your Business
Announcing our friend’s monthly webinar in Murwillumbah – only of interest if you are near there! Design and marketing for a small business. It will be interesting. See flyer below for all the details.
How to receive useful feedback from customers
How do you ask customers what they’d like you to improve? I’m not asking whether you have a suggestion box on the wall or a form on your website. More important, what questions are you asking them? The typical approach to this is two fundamental questions: What did you like? What did you NOT like? […]
Useful Customer Feedback
How do you ask customers what they’d like you to improve? I’m not asking whether you have a suggestion box on the wall or a form on your website. More important, what questions are you asking them? The typical approach to this is two fundamental questions: What did you like? What did you NOT like? […]
Stress and How To Handle It
It’s a rare person in small business who doesn’t feel stressed. Let’s face it, as small business owners we have all the right ingredients to make us super-stressed. We’re more exposed to the reality of uncertainty. We have less predictability than someone who is employed. And we quite often don’t have the support of someone […]
Keep Customers Happy With Rewards
How many clients did you contact these past few weeks? It better be a lot, since we haven’t been in touch for awhile! Who doesn’t love presents? Or praise? Or some unexpected little treat? I know I do. Customers love these too. I’ll give you a little scenario. Think…training your dog. What does he get […]
Web Conference In Real Life
It’s been awhile since you’ve heard from us – sorry about that. Working hard to make Small Fish a better experience for everyone. We came across this funny and wanted to share. We think web conferences are the best invention ever – especially since we coach clients remotely in the USA, Australia and New Zealand […]
What’s your biggest frustration in business?
Last week I asked you what’s your biggest frustration in business. We’ve had a few good responses, but we are still collating data. That means we want more! I told you I’d reveal my top three this week. I’ve been involved in (or told about) similar surveys before. Top were: Getting more customers Staff Apparently […]
Biggest Frustration in Business
We thought it might be fun to do some comparing. What pisses you off the most about your business or in your business or about being in business? Click here to tell us your answers. I’ll tell you mine next week, as I don’t want to pre-empt any of your answers 🙂 We’ll publish the […]
You Can’t Keep Your Customers Happy If They Can’t Remember Who You Are
How did you go with your F*%k Up Repair Strategy? If you didn’t do it, you’d better do it now. There’s this little thing in business psychology called ‘top-of-mind-awareness’. Basically, when you’re top-of-mind to your customers, you are the first person they think of when they need a service or business like yours. You’re at […]
What does ‘too expensive’ mean
Seth Godin talks about price and how “it’s too expensive” usually really means “it’s not worth it.” What does, “it’s too expensive,” mean? Sometimes it means, “there isn’t enough money to pay for that.” Certainly, among the undeserving poor, this happens all the time. And for things like health care and education, tragically, it happens […]
Keeping Customers Happy – Even When You F*%k Up
Did you get personal with your customers last week? I hope you did! Let’s face it, we all f*%k up sometimes. Surprisingly, a good f*%k up can be an opportunity to build trust and loyalty with your customers. Let’s take a little lesson from love. If you’re anything like me, you can remember back to […]
Small Business MBA
Enrolments are open for the Small Business M.B.A – a 7-week program that will allow you to develop skills, plans, action and processes to get your business on track or take it to the next level. Unlike many online programs, this series of subjects will be interactive and will drive change in your business, due […]